INFO@IDEMBAGS.IT  |  081.2471269  |  081. 406852

IN 1998 MARIETTA TRAMONTANO FOUNDED, IN COLLABORATION WITH HER BROTHER CICCIO, THE COMPANY IDEM: A SMALL BUSINESS MADE OF A HAND CRAFT PRODUCTION WORKSHOP, TWO SHOPS AND A LIMITED DISTRIBUTION TO A FEW QUALITY BOUTIQUES. MARIETTA'S PROFESSIONAL HISTORY BEGAN IN THE '70S, WHEN SHE FINISHED HER LINGUISTIC STUDIES AND WAS ATTRACTED, AS A TRUE "DAUGHTER OF ART", BY THE WORK OF HER FATHER ALDO, FAMOUS DESIGNER AND CRAFTSMAN MUCH APPRECIATED BOTH IN NAPLES AND THROUGHOUT ITALY.

ALDO TRAMONTANO WAS FORMED AND GREW UP IN A VERY EMOTIONAL PERIOD FOR THE ITALIAN FASHION INDUSTRY, AND HIS PARENTS HAD INHERITED THE ITALIAN TASTE FOR THE STYLE AND TRADITION OF QUALITY NEAPOLITAN CRAFTSMANSHIP. ONCE TAKEN THE FIRST STEPS IN THE ANCIENT FAMILY HABERDASHERY, BETWEEN JEWELED BUTTONS, TRIMMINGS AND LUXURY LACES, YOUNG ALDO BECAME PASSIONATE ABOUT THE PRODUCTION OF HAND-CRAFTED LEATHER GOODS AND SADDLERY, CHOOSING TO OPEN HIS OWN ATELIER. SOON THE WHOLE FAMILY, ATTRACTED BY THE ENERGY AND ALDO'S CREATIVITY, JOINED HIS PROJECT TO REALIZE A REAL FAMILY BUSINESS: HIS WIFE TONIA AND HIS SON SANDRO AS RESPONSIBLE FOR THE COMMERCIAL PART, HIS DAUGHTER PAOLA FOR PRODUCTION, WHILE HIS SON CICCIO BECAME A DESIGNER'S HELP.

 BUT IT IS TO MARIETTA THAT ALDO TRANSMITS HIS ENTREPRENEURIAL SPIRIT, AND THEIR INTERACTION SUCCEEDED IN GIVING A STRONG GROWTH TO THE "TRAMONTANO MAISON", DEFINING A DEEP AND RECOGNIZED IDENTITY. AT THE END OF THE 1990S, AFTER ALDO’S DEATH, MARIETTA AND CICCIO CREATED A NEW LINE OF PRODUCTS UNDER THE IDEM BRAND, MAKING USE OF THE FAMILY'S ENTREPRENEURIAL AND CRAFTING HISTORY. THE NAME IDEM (IN THE SAME WAY) REFERS TO THE CONTINUITY WITH THE PREVIOUS PROFESSIONAL EXPERIENCES BUT ALSO TO THE FEELING OF BELONGING TO AN AESTHETIC WORLD LINKED TO NAPLES AS A CROSSROADS OF CULTURES AND TO THE MEDITERRANEAN AS A SEA THAT CARRIES CLASSICAL AND POPULAR FORMS OF ART.